Legal
Privacy Policy
Effective July 2026
Who We Are
Living Prepared, LLC (“Living Prepared,” “we,” “us,” or “our”) is a life insurance and annuity planning firm. Living Prepared is an affiliate of Whitwell & Co., LLC, an SEC-registered investment advisory firm. This privacy policy describes how we collect, use, and protect your personal information when you visit our website at livingprepared.team or interact with our services.
Information We Collect
Information you provide directly
- Name, email address, and phone number when you complete a contact form or schedule a consultation
- Information you share during consultations, including financial data necessary to provide insurance and annuity recommendations
- Your name, email, and score when you ask us to send your full scorecard report
Our on-page calculators and scorecards process the entries you type into them in your browser. We do not receive those entries, with one exception: the name, email, and score you choose to submit when you request a full scorecard report.
Information collected automatically
- Device information (browser type, operating system, screen resolution)
- IP address and approximate geographic location
- Pages visited, time spent on pages, and navigation patterns
- Referral source (including search engines, social media, and AI search engines such as ChatGPT)
We use Google Analytics 4 (GA4) to collect this information. GA4 uses cookies and similar technologies. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
How We Use Your Information
- To respond to your inquiries and provide the services you request
- To prepare insurance and annuity recommendations tailored to your situation
- To improve our website content, user experience, and services
- To send you information you have requested (appointment confirmations, follow-up materials)
- To comply with legal and regulatory obligations
We do not sell, rent, or trade your personal information to third parties for their marketing purposes.
Information Sharing
We may share your information with:
- Whitwell & Co., LLC: our affiliated SEC-registered investment advisory firm, when coordinating integrated financial planning services
- Insurance carriers: when submitting applications or obtaining quotes on your behalf, with your consent
- Service providers: third-party tools that help us operate our business (email platforms, scheduling software, analytics), bound by their own privacy policies and our data processing agreements
- Regulatory authorities: when required by law or to comply with legal process
Cookies and Tracking
Our website uses cookies for analytics and functionality. You can control cookie preferences through your browser settings. Disabling cookies may affect your experience on the site.
We track referral sources to understand how visitors find our site, including referrals from AI search engines (e.g., utm_source=chatgpt.com). This data is used in aggregate for analytics purposes and is not tied to individual user identities.
Data Security
We implement reasonable administrative, technical, and physical safeguards to protect your personal information. Our website uses SSL/TLS encryption for all data transmission. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.
Your Rights
Depending on your jurisdiction, you may have the right to access, correct, delete, or port your personal information. To exercise these rights, contact us using the information below.
Children’s Privacy
Our website and services are not directed to individuals under 18. We do not knowingly collect personal information from children.
Changes to This Policy
We may update this privacy policy periodically. Material changes will be posted on this page with an updated effective date. Your continued use of the website after changes are posted constitutes acceptance of the revised policy.
Contact Us
If you have questions about this privacy policy or our data practices, please contact us:
Living Prepared, LLC
Email: info@livingprepared.team
Phone: (512) 222-8864